Product marketing · Go-to-market · Analyst relations

Turning product strengths into revenue.

I lead product marketing, analyst relations and go-to-market (GTM) for technology products, with roles at Holistic AI, Publicis Sapient, Amazon and AWS.

I also build small interactive tools, shown below.

View experience Connect on LinkedIn ↗

New York, NYLaunch strategySales enablementThought leadership

Experience across AI, consulting, cloud and e-commerce.

Product marketing, demand generation and analyst relations roles from 2016 to today.

Holistic AI2025 – 2026
New York, NY

Senior Product Marketing & Demand Generation Manager

Led marketing, analyst relations and go-to-market for the AI governance platform. Managed Tier 1 analyst relationships to deliver the company’s first Gartner and IDC leadership rankings and to win strategic clients including GSK, Capital One and Unilever.
Built the 2025/26 platform launch: sales packages (scripts, FAQs, demos, decks), marketing assets across social, email, site, search, paid and press, and analyst materials.
Produced executive assets such as CEO thought leadership, demos and press releases, and worked with Sales and Engineering on adoption and competitive positioning.

Publicis Sapient2023 – 2025
New York, NY

Senior Product Marketing Manager

Launched a global sales enablement campaign around analyst reports from Gartner, IDC and HFS, driving $800K+ in sales revenue between February and May 2024.
Commissioned research to build global thought leadership campaigns, driving $60K+ in attributed revenue in the first three months.

Amazon Music2022 – 2023
New York, NY

Senior Product Marketing Manager, Physical Music & Merchandise

Owned Amazon’s physical music and artist merch lines, driving $712M in sales (+181% YoY) through new vinyl subscriptions, artist licensing and events with Tier 1 artists.
Built the first personalized merch campaigns on Amazon’s homepage, driving $21.2M in 2022 sales (+241% YoY), and launched the in-app Amazon Music shop, driving $27.4M in US sales.

Amazon Business2021 – 2022
Seattle, WA

Product Marketing Manager, Customer Adoption

Created campaigns for new products including Prime Duo and Bulk Spend, and built a reengagement program for inactive users that drove $900K+ in 2021 sales.
Drove 32K registrations (+140% YoY) for the second annual client conference, with a post-event nurture that earned a 4.9/5 CSAT and $294K in attributed sales.

Amazon Web Services2017 – 2021
Seattle, WA

Global Product Manager, Analyst Relations (promoted)

Launched global thought leadership campaigns using analyst reports and third-party validation, yielding $150M+ in annual revenue, and shaped AWS strategy with Tier 1 analysts for an additional $40M+.
Led an international team to scale full-funnel strategies and produce field alerts, messaging briefs and PRFAQs. Built a sales enablement tool that tracked wins and generated $15.5M+ in deal revenue.
Represented AWS at analyst events and produced messaging for re:Invent and re:Inforce.

SharkNinja2016 – 2017
Newton, MA

Product Marketing Manager

Owned research and launches for four SKUs and built the roadmap with engineering, driving $85M+ in Q4 sales. Cost optimization research drove $655K in Q4 savings.

Interactive tools.

Two projects built as working tools. Each repository has the code and a description of what it does.

ISimulation

Identity Decision Lab

An interactive simulator for the trade-offs between customer approvals, fraud exposure and review costs, using synthetic data. Editable business briefs speak to risk, growth and finance buyers.

GitHub ↗

LPlanning tool

Launchcraft

Define your audience, capabilities, objectives, timeline and resources. Launchcraft helps you create and edit positioning, a launch schedule, sales materials, email sequences, a demo script and a measurement plan.

GitHub ↗

See all repositories on GitHub ↗

Product marketing with a global, analytical view.

I’ve worked across enterprise software, cloud, consulting and consumer e-commerce, usually where a product’s strengths need to reach analysts, sales teams and customers in a clear, proven way.

I studied Business Administration at Northeastern University’s D’Amore McKim School of Business, with a focus on Marketing, Psychology and Political Science. I’m a native Portuguese speaker and also work in French, Mandarin, German, Spanish and Italian.